App Screenshot Specifications
Official guidelines for App Store and Google Play screenshots
Overview
App Store screenshots are the first thing users see when they discover your app. Follow these guidelines to ensure your screenshots are approved and optimized for conversion.
Screenshot Sizes
iPhone 6.7"
Resolution: 1290 x 2796
Aspect Ratio: 9:19.5
Devices: iPhone 14 Pro Max, 15 Plus, 15 Pro Max
Required
iPhone 6.5"
Resolution: 1242 x 2688
Aspect Ratio: 9:19.5
Devices: iPhone 11 Pro Max, XS Max, 12 Pro Max, 13 Pro Max
Optional
iPhone 5.5"
Resolution: 1242 x 2208
Aspect Ratio: 9:16
Devices: iPhone 6/7/8 Plus
Optional
iPad Pro 12.9"
Resolution: 2048 x 2732
Aspect Ratio: 3:4
Devices: iPad Pro 12.9"
Optional (for iPad apps)
Technical Specifications
File Format
JPEG, PNG
Color Profile
sRGB
Max File Size
5 MB per image
Screenshot Count
3-10 per device size
Orientation
Portrait or Landscape
Resolution
72 DPI minimum
Content Guidelines
Focus on Core Features
Show your app's most important functionality first. The first screenshot should highlight your app's unique value proposition.
Use Clean, Distinct Text
Keep text minimal and readable. Use short, descriptive captions. Avoid small text that won't be legible on smaller screens.
Show Actual App Content
Display real screens from your app. Users want to see what they'll experience.
Maintain Device Frames
Use the correct device frame for your screenshot size. Avoid mixing device frames within the same screenshot set.
Localize Your Screenshots
If your app supports multiple languages, provide localized screenshots for each language. This significantly improves conversion in non-English markets.
Prohibited Content
Avoid marketing text like "Best app ever" or promotional language. Focus on features and functionality.
Do not include pricing information. App Store handles pricing separately and may display different prices in different regions.
No references to Android, Google Play, or competing platforms. Keep the focus on iOS and Apple devices.
Do not show device buttons, status bars with fake information, or home indicators that don't match the actual device.
Avoid outdated iOS version references or device-specific terminology. Keep screenshots generic and timeless.
Best Practices
Tell a Story
Structure your screenshots to tell a narrative. Start with the most compelling feature and show a logical progression of the user experience.
Maintain Brand Consistency
Use your app's color scheme, typography, and visual style across all screenshots to strengthen brand recognition.
Prioritize First Impressions
Your first screenshot is the most important. It should showcase your app's most compelling feature or unique selling point.
Keep It Concise
Use short, impactful text. Users quickly scan screenshots - make every word count and ensure text is readable at a glance.